Digital Marketing

  What is Programmatic Advertising? Programmatic advertising is a form of advertising that uses software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. Programmatic gives you a direct line of communication (and access) to your audience. Programmatic helps you reach your audience in the right place at the right time. The rise of programmatic advertising means more transparency and brand safety for advertisers. The rise of programmatic advertising means higher ROI and lower costs for marketers. Programmatic advertising is a form of advertising that uses software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. Programmatic makes it possible for advertisers to buy inventory directly from publishers without having any direct interaction with an agency or sales team. In this way, programmatic allows brands...

WHAT IS SEARCH ENGINE MARKETING: You’ve likely heard the term “ SEM ” or “Search Engine Marketing” before, but what does it really mean? Search engine marketing is the process of using paid advertising to drive traffic to your website from search engines like Google, Bing, and Yahoo. With SEM, businesses can target users who are actively searching for products or services like theirs. This type of marketing can be a great way to attract leads and boost sales, as long as it’s done correctly. In this blog post, we’ll explore everything you need to know about SEM, from how it works to how to use it effectively. By the end, you’ll have a solid understanding of search engine marketing and how it can benefit your business. SEARCH ENGINE MARKETING SEM: Search engine marketing ( SEM ) is a form of digital marketing that uses paid search advertising to generate click-throughs to a website. SEM helps promote a website by increasing its visibility in search engine results pages (SERPs). SEM uses ...